Learn how to use Google Search Console to enhance the visibility of your site in search results. Google's Search Console is the only place you can get the data you need to track your site's search performance and boost its organic search rankings. As a result, it is crucial for every internet company or publication that cares about growth. Google Search Console: What Is It? A free online tool maintained by Google, Google Search Console allows publishers and search marketing experts to track their sites'... Read More
Some of the terminology you see in your Google Analytics account may be unfamiliar. If you're new to Google Analytics or digital marketing in general, you may be confused by the abundance of indicators available via the platform. The word "organic search" is one example. Nothing to do with pesticide-free produce; rather, it's a reference to one of the web's most popular features: search engines. Read on to find out what organic search is, why it matters, where to discover organic search statistics in Google Analytics, and how to... Read More