1. Ensure that your content is relevant and authoritative.

There is no alternative to outstanding content when it comes to SEO marketing, which relies heavily on high-quality, authoritative material. The more people that visit your site

because of the high-quality content you've developed for them, the more authoritative and relevant your site becomes. Improve your online writing abilities and show yourself as an expert in the subject matter you're writing about.

Keywords

Each authoritative content page on your website should have a distinct keyword phrase targeted for it. Consider the search phrases your reader would use to locate that particular page:

• From Home: MBA in Engineering Management
• Biomedical engineering—what does it mean?
• Title IX resources for teachers and students
• taking pictures of the aurora borealis
• What are the steps involved in submitting a scholarship application?
• When is the FAFSA submission deadline?
• Engineering and engineering technology have distinct meanings.

use of a variety of key phrases

Unless the keyword phrases are quite similar, it is exceedingly difficult for a website to attain high search engine rankings for several keyword phrases. Both "biomedical engineering jobs" and "biomedical engineering careers" might have a single page rank for both terms. Student affairs and dean of students, as well as issues of gender discrimination and violent reporting processes, are unlikely to be included on a single page of rankings.

If you want your website to appear in search results for a variety of keyword phrases, you'll need to create individual pages for each one.

Keywords in the text

Once you've decided on a keyword phrase, ask yourself the following questions:

• What if I'm using keywords in folders? Can I use any or all of the keyword phrases in the URL of a page?
• Is it possible to use the keyword phrase in the title of the page in part or in its entirety?
• Is it possible to utilize part or all of the keyword phrases in page headings and subheaders?

If you can affirmatively answer "yes" to these concerns, you may see an increase in your search engine ranking. But maintain a relaxed and approachable demeanor. For example, you don't want the term "engineering" to appear three or more times in the URL or for the phrase "Northern Lights" to appear in the page title and every header. Search engine optimization has lost its primacy in favor of human reading and use.

Content

Content is the most important factor in determining a page's search engine rankings. Use your keyword phrase two to four additional times in the first and last paragraphs, as well as the rest of the page's content. Be a leader. You may connect to pertinent sources and more information, both inside your organization's wide website and even to other websites that are valuable.

These key phrases should be highlighted by using bold and italics as well as header tags (particularly an H1), but don't overdo it. It's nevertheless important that your language and writing style seem natural to the eye. Avoid sacrificing quality for the sake of SEO. Pages that are created for the user, not the search engine, are more likely to succeed. SEO marketing may help you discover fresh content ideas.

2. Ensure that your content is always up to date

Considering our fervor for material, it's safe to say you've caught on. Search engines are no different. Regularly updated content is one of the best indicators of a website's relevance, so be sure to keep it up to date. Every so often (say, once a semester), do an audit of your material and make any necessary revisions.

Blogging

Search engine rankings may be boosted by adding more keyword-rich material to your departmental news blog. Updates on certain subjects may even be a few paragraphs long. To assist the reader get a fuller picture of the issue, including links to relevant CMS websites and blog entries.

3. Metadata

Metadata, or information about the contents of your page, goes between the head tags on each page of your website. If your CMS site was built by the UMC web team, this information will already be there for you. However, metadata should be reviewed and updated as your site evolves.

Metadata for the title

A web page's title is shown at the top of the browser window and in search engine results as a consequence of the information in the title tag. On your page, it's the most crucial info.

We've built an automatic approach for constructing the meta title for each page on your CMS website depending on the title of your page. As a result, it is even more critical to use keyword-rich page names.

Metadata for the description

The textual description that a browser may utilize in your page search result is called "description metadata." You might think of it as your website's window display—a succinct and visually attractive summary of what's inside to entice visitors in. Two whole sentences are the standard length for a decent meta description. Even if search engines don't utilize your meta description, you should still provide it.

Thesaurus Terms

Metadata about keywords is seldom, if ever, included in search engine ranking calculations. Even so, it's not a bad idea to include your keyword phrases in your keyword information. It includes a wide range of words and phrases. As a general guideline, limit your sentences to three to seven phrases, each of which has one to four words. "Computer science degree" is a good example.

4. Have a site that deserves to be linked to

The more authoritative, neutral, and educational a page is, the more likely it is to garner connections from other websites, which boosts your search engine rankings.

Add relevant links to your content to enhance your authority and trustworthiness. Avoid using "click here" links and instead use the destination's actual name. In contrast to "Click here," "Michigan Tech Enterprise Program" is rich in keywords and will help both your search engine rankings and the ranking of the page you're linking to increase. Use descriptive links that connect to relevant terms wherever possible. This will help your SEO efforts, but it will also benefit your readers, especially those who are visually impaired or use screen readers.

5. Using alt tags is a good idea.

Alt tags, or alternative text descriptions, should always be used to explain your picture and video files. They help those who use text-only browsers or screen readers find your website in search results.