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Using Google search advertisements, non-profits can do a lot more than just bring in donations and new volunteers, according to the Google Ad Grant program. Its purpose is to aid groups in reaching out to more people with important public service announcements.

 

Nonprofits might undergo a dramatic transformation because of this software. So, why aren't more organizations making use of this opportunity? The grant's standards may be too onerous to meet for an understaffed organization if you're not familiar with such matters. Here, we explain why and how you should begin working with the grant immediately.

 

How Effective Is Google's Ad Grant Program?

Since its inception in 2003, Google's Ad Grant program has given out free advertising worth over $9 billion to over 115,000 non-profits. Through this initiative, non-profit organizations may run Google Ads at no cost to themselves. Through this program, Google donates up to $10,000 in in-kind advertising every month to nonprofits whose aims align with Google's.

 

The ads resemble what you might see on Google. The grant's greatest strength lies in the fact that it is perpetual and never requires renewal. If it wants to keep receiving Google's financial support, the group must demonstrate that it is in good standing by adhering to Google's guidelines.

 

What Is a Google Ad, and How Do I Make One?

that display alongside search results. They pop up ahead of and after the natural outcomes as well. These advertisements may be distinguished by the green "Ad" box that displays to the left of the URL and directly under the link itself.

 

 

 

It may be difficult to craft compelling Google Adwords text. Every stage, from brainstorming and writing to editing, publishing, and testing, requires meticulous care and focus. Because of these factors, one should never undervalue the workmanship that comes from expertise.

 

Elevation is just one example of a nonprofit whose marketing team is always looking for ways to improve its methods by dissecting and emulating the tenets of winning advertisements. It all comes down to choosing the right words, appealing to the right emotions, and writing witty content. Successful Google Ad Copy requires the harmonic operation of these three ideas.

 

Those Are Some Mighty Words

 

You

By using the pronoun "you," you ensure that your writing is directed at the intended audience. Users' click-through rates improve thanks to this psychological trick.

 

Click

Ads that subtly include the word "click" in their language help readers understand what they should do next. It's effective to use simple, plain language.

 

Opportunity

When people hear the term "opportunity," they think of fresh starts and tremendous potential.

 

Increase

The term "increasing" suggests development, which is meant to inspire those who see the advertisement.

 

Love

Invoking readers' emotions in a sensitive way has been shown to increase engagement. Not to mention, we like a good click.

 

Motivating Phrases

Find Out Who Is Giving to Your Organization

 

1. Who is buying your product?
2. What could possibly amuse them?
3. Why wouldn't they want to see that?
4. They engage with who they are as a person.

 

Choose a role and play it.

 

1. Have you asked whether they want to be comforted?
2. Is levity what they seek?
3. Is your company the alarm that finally gets them to act?
4. Think about who it is you want to reach.

 

Just You, the Writer.

• Focusing on the persona's perspective can help you craft a more engaging and successful advertisement.

 

Creative Imitation

 

Advertisements need to be clear, but they also need to be smart.

 

In casual conversation, creative commercials tend to get more attention than their more straightforward counterparts. Creative advertisements may not directly raise donations, but they will make your organization more memorable and consequential.

 

Which of these two qualities is more highly valued: intelligence or clarity? In a sad twist of fate, the correct answer lies somewhere in between the two. In addition to being clear and instructive, the copy also has to be interesting and original. Keep them wanting more at all times.

 

More attention is paid to applications from medical and rehabilitation institutions. Ads from healthcare organizations, whether charity or for-profit, are subject to extra scrutiny by Google to ensure they follow their strict guidelines.

 

For What Purposes Is Google's Advertising Grant Program Available, and What Effect Does It Have?

The goal of the Google Ad Grants program is to assist nonprofits in reaching more people with their public service announcements.

 

Advertisements on Google's platform serve a variety of purposes for nonprofits.

 

Raise people's awareness of your cause.

Your purpose and vision didn't just pop into your head, and now is the time to spread the word. People are actively seeking out organizations like yours, so present yourself to them.

 

To attract more visitors to their website.

In order to participate actively and proactively with your organization, your website is the best location to do so. More people will visit your site thanks to your participation in the Google Ad Grants program.

 

Growing their internet contributions

If you want people to provide money, you need to get the word out about your cause. Google Grants may help you reach more people, get more traffic to your website, and, ultimately, acquire the financial assistance you need to succeed.

 

Organizing a group of helpers

If your Google advertisements keep popping up, more people will start to notice your cause. As a result, more people may potentially help out with your organization as volunteers.

 

Find people to fill vacancies.

It's not always possible for a charity to fill open positions with paid employees. Nonprofits may reduce their administrative costs and get access to marketing expertise by outsourcing the administration of their Google Grant to a company like Elevation.

 

exposing their experience to more people.

The motivation behind the mission of every charity organization is unique. Grants make it simpler and more accessible than ever to spread yours far and wide. There will be an increase in clicks, and therefore, in individuals asking "why" of their actions.

 

How do I know whether I qualify for a Google Ad Grant?

The magnitude of the award has prompted Google to stipulate certain conditions. Both the broad criteria your organization and website must meet in order to qualify and the types of organizations that are ineligible are listed below. Taking the Elevation Google Ad Grant quiz will only take you around two minutes and will tell you whether or not you qualify for the program.

 

Grant recipients must meet the following criteria:

1. have government recognition as a charity.

 

• An official 501(C)(3) status in the United States is required.
• Verify the local Google registration policies if you're registering from outside the US. If your nation isn't listed, then unfortunately, Google Ad Grants isn't accessible there just yet.

 

2. It has no ties to any government.

3. Join Google for Non-Profits by creating an account.

4. When signing up for Google for Nonprofits, your organization must confirm that it satisfies Google's requirements for nondiscrimination and proper use of gift receipts.

5. maintain an active, non-commercial website with plenty of useful information to offer visitors.

 

In order to get the grant money, your organization's website must meet the following criteria:

 

1. It offers superior usability. All of the following are included under this category:

 

• The ability to define one's role and purpose with precision.
• Possessing the most recent happenings and data,
• It has a user-friendly layout.
• Commands to act are made obvious.
• You have distinctive knowledge.
• Please use HTTPS for safety.
• load quickly and have no broken links.

 

2. Not be used for profit. If your website hosts any kind of commercial activity, you are obligated to explain how it relates to your overall objective and provide an annual report detailing how any profits were spent.

 

3. Using a contribution page hosted by one of these trusted services?

 

Have either no advertising at all or just minimal, non-intrusive advertising that is relevant to your cause.

 

Which non-profits are not eligible for a Google Ad Grant?

 

1. authorities, agencies, and government agencies.
2. Some academic and medical institutions—our earlier quiz should help you figure this out.
3. Nonprofits working in the fields of addiction and rehabilitation may be eligible for the funding, but Google will analyze their advertisements extensively before they are shown. Ads will only appear if well-planned and executed phrasing is used.

 

You may start the application process for Google Ad Grants after you have determined that your charitable organization is qualified to participate.

 

The Google Ad Grant Application Process

 

A non-profit organization must complete the following procedures before applying for the program:

 

1. Verify the legitimacy of your non-profit. Find out whether you meet the criteria, or fill out the Elevation Google Ad Grant Survey.
2. Go to Google's page dedicated to helping nonprofits, and then click the button labeled "Get Started."
3. Fill Out Google's Application for Charities

a. Your company's name, address, and tax ID number should be readily available.

b. Get your company's vision statement out on the web where people may find it simply.

c. Instead of using your personal email or an account that only you have access to inside your business, consider using a shared corporate email address.

d. Make the most of this time by signing up for a TechSoup account and acquiring a token.

4. You'll need to be patient for 2 weeks to 2 months.
5. To confirm your account, please visit the link provided in the email sent to you.
6. You should feel proud of yourself for qualifying for the Google Ad Grant.
7. Almost there! Construct a plan to continue to meet eligibility requirements now.

 

AdWords Grants: How to Keep Yours

 

For the Google Ad Grant to remain active, a lot of things must be taken into consideration.

 

1. Keep your CTR at 5% or above at all times. Click here to discover a checklist of effective ad copywriting strategies.
2. Embrace geo-targeting
3. Include a pair of supplemental hyperlinks for your site.
4. Properly monitoring conversions (if applicable)
5. Every campaign must include at least two ad groups.
6. A minimum of two ads per ad group.
7. There are no one-word keywords.
8. There should be no overuse of generic keywords.
9. superior to a two or a three in terms of quality.
10. With an average CPC of $2 (or the use of smart bidding)
11. Ads must be written in accordance with Google's guidelines.
12. Try to check in once a month.
13. At least once every three months, make adjustments.
14. Participate in Google's yearly survey.